When Dior announced that Rhianna was going to be named the new face of the company’s Secret Garden campaign I immediately popped on email to let my editor at POSHGLAM know about it. When she heard my proclamation — let’s get a quicky news bit up fast — she was less than impressed with me. It’s always nice when your boss is disappointed in you.
I originally wrote this piece for one reason only: my black editor prodded me to examine Dior’s problematic racial and gendered history. She was always pushing for an edgy examination of fashion.
I have lots of love for Rihanna’s edgy lyrics and sweet beats. I’ve been tuning in to listen to RiRi since her Pon De Replay days. But, you know I have no real love for Dior since I actually dug into learning about the fashion house. It’s not so much that Dior has a shady history, because let’s face it, lot’s of long-lived companies haven’t always been socially righteous. What I was really disappointed to discover was how Dior has repeatedly failed to correct those past issues in its present day business operations.
So, no, I haven’t written another joyous exclamation of Rihanna’s amazing news.