Rihanna and Dior: A Black Mask On White-Washed Social Elitism

When Dior announced that Rhianna was going to be named the new face of the company’s Secret Garden campaign I immediately popped on email to let my editor at POSHGLAM know about it. When she heard my proclamation — let’s get a quicky news bit up fast — she was less than impressed with me. It’s always nice when your boss is disappointed in you.

I originally wrote this piece for one reason only: my black editor prodded me to examine Dior’s problematic racial and gendered history. She was always pushing for an edgy examination of fashion.

I have lots of love for Rihanna’s edgy lyrics and sweet beats. I’ve been tuning in to listen to RiRi since her Pon De Replay days. But, you know I have no real love for Dior since I actually dug into learning about the fashion house. It’s not so much that Dior has a shady history, because let’s face it, lot’s of long-lived companies haven’t always been socially righteous. What I was really disappointed to discover was how Dior has repeatedly failed to correct those past issues in its present day business operations.

So, no, I haven’t written another joyous exclamation of Rihanna’s amazing news.

POSGHLAM is now defunct, which is really too bad. The piece in question is now hosted on my blog. Read it here.


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