Fresh Shave, Time Honored Tradition - POSHGLAM

Fresh Shave, Time Honoured Tradition

As published on POSHGLAM.com  March 4, 2015
By Jenn Schleich

Settling down into the barber’s chair for a morning shave is a time honored tradition no more.

A nice clean shave used to be a mark of good grooming and luxury. However, with the advent of the disposable safety razor, convenience has long since given that notion the boot. Also gone by the wayside are proper skin care techniques. Shaving has become a dreaded chore among men, discarded as soon as they settle into committed relationships; take note of how many husbands seem to have donned beards.

But Wet Shave Club, a small company based out of Florida, is striving to change that. The company, which was founded in 2013 by Kevin Pereira and Rohan Gilkes, is tapping into the new trend of subscription goody boxes – monthly packages delivered right to a member’s doorstep – to bring wet shaving back into mainstream culture. The company also wants to prove wet shaving isn’t just for men and will be offering a women’s box beginning in April.

Despite their speed and disposability, cartridge safety razors and shaving foams are notorious for razor burn, ingrown hair and dry skin. So why do men seem to just put up with it? Perhaps it has something to do with drug stores over-stocking their shelves with plastic cartridge razors and shaving foams, while double-edged razors and wet shaving products are difficult to come by.

“It’s not just a fad,” says Wet Shave Club co-founder Rohan Gilkes. “The wet shaving community is a tight-knit group of people that are all after a common goal: to have the best shave possible. For those in the community, it’s a way of life.”

Wet Shave Club’s monthly boxes contain everything a man needs…

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