Copy produced by Jenn Schleich for Hard Candy makeup products / Published by POSHGLAM
It’s hard to not fall in love with Hard Candy’s newest line of fun products, which have just been released in time for spring.
Among the newest merchandise are a few stand-out items, including a number of brand new shimmering shades of the brand’s iconic nail polish that first propelled Hard Candy into stardom. A brand new luminizer, high-shine lip gloss crayons and their Poppin Pigments multipurpose glitters are also joining the party.
Doesn’t the word crayon just get your artistic gears turning? The lip crayons stain the lips, producing deep lipstick-like color but go on more like a gloss. Best of all Hard Candy claims it won’t dry out your lips, plus it contains a lip conditioner. With excellent true-to-life color, it’s super easy to apply and never requires sharpening.
The company has also reinvested in its classic nail polish line, which was the first product launched by Hard Candy back in 1995. Polish lovers will find 8 new shades of edgy nail polishes, which come in a series of fresh in-style colors. Among the collection are amusing features like unique and increasingly popular pop art lacquers. Intensely fun, totally non-traditional, completely affordable and 3-free: sounds like a win-win-win.
Though we’re all looking for a boost of colour in February, it’s the luminizer, infused with real 24 carat gold, that’s going to grab attention. Soon beach weather will be upon us and beach weather means the beach look will be back. The Glow All The Way Sheer Glow luminizer is one of Hard Candy’s newest tools to replicate that dewy sun-kissed look – wait, don’t all people come in from the pool looking this stunning?
For the face or the body, it’s a light-weight product with gradual self tanner and is available in five shades, including the boldly named Glamazon Bronze(not for the faint of heart) and the more neutral In the Buff.
*Samples were provided for review