By Jenn Schleich
For the love of polo shirts, J. Crew and Lacoste are teaming up to bring a line of exclusive polos to the streets for Spring. The newest collaboration in the fashion world infuses the traditional French polo shirt with a fresh breath of modern American style.
Available in a number of colors, notably white, navy, burgundy and orange, the shirts will be available in J. Crew’s “Looks We Love” section. Appearing on the classically styled shirts is a vintage Lacoste logo dating from 1983. The shirts will offer a slimmer cut than Lacoste shoppers are used to wearing, in addition to soft cotton that gives a well-worn vibe to the shirts.
The entire marketing campaign around the shirts is equally vintage, showcasing images from Lacoste’s historical archives of children and adults sporting vintage looks from a time gone by…