I’d Like To Order A World Without A Side of Ads, please

Wherever you go, whatever you look at (books, TV, movies, magazines, Twitter, Instagram, Facebook) advertisements have so insidiously integrated themselves into media that as our eyes flick at speed across the screen (or page) we absorb, and acknowledge, commercial messages almost as instantaneously as we move on to the next blurb of text waiting to be read. There is a world out there that doesn’t feed its users more advertising content than editorial content, but it lies under the surface of mainstream media. You simply have to exercise a little effort to find it. Recently I came across a brand new women’s magazine called Lucia Journal. Lucia is all about providing a millennial audience with millennial content, without millennial consumerism. Uhm yes, I’ll take a saucy magazine please, and hold the ads.

 

Have you read a magazine without advertisements? Watched a movie without product placements? If you have, how often does this happen? Once a day, once a month, maybe more like once a year or even less infrequently. For some of us it’s never. Especially if you enjoy pop culture. What if you could have your women’s magazine, without unnaturally beautiful models selling glossy products? We are so socially saturated with commercials and advertisements that they have become akin to the white noise of life — a constant humming of capitalism in the background. Our over-taxed brains, at least brains that function as they are meant to, are capable of filtering out the burden of contemporary stimuli. And so, the abundance of PR hoopla fades into the periphery of our day, rarely acknowledged but constantly and consistently present. It is like a shadow, not quite imperceptible and never far from hand; a digitized haze of information overlaying everything. No longer is it a right to live in a world without commercial bombardment or information overload. It is the right of successful high-profile companies to shovel information down your throat at every turn. That this is the reality of our modern world, is a “fact” so easily accepted we don’t even realize we ourselves are the ones who allow it to perpetuate.  Advertising is a simple and straightforward way to subsidize, or even eliminate, the cost of the cultural media we are so hungry to consume. It is sensible, and it is like drowning in sound you think you barely hear or sinking under the weight images you think you barely see.

and coffee is empty. but pages are full. a good morning. #handwrite #kickstarter #kickstartlucia #givevoicetoyourheart

A post shared by Lucia Journal (@luciajournal) on

 

We can choose to live differently. We can support cultural media that eschews commercialism, that strives to be inclusive and body positive, and speaks with a strong, clear and witty voice. We can partake in a media revolution by backing publications like Lucia, that turn to Kickstarter and crowd sourcing to launch themselves, even if its a struggle, even if it’s much harder than allowing advertising to infiltrate their pages. But, really, what is the difference between a magazine that costs you $6 and one that costs you $12? Aside from the equivalent of your over-priced soy latte, the difference is a series of moments without white noise buzzing in your ear.

Online Media Is Reviving The Writing Industry

Pussy+Pouch_Circular

Bustle.com is an amazing example of the success emergent online media has been experiencing over the past couple years. There was a time when journalism was seen as a dying industry and we were counting the days until writers were considered completely unemployable, but that’s no longer the case. Editorial media is experiencing wildfire growth. What I personally find great about websites like Bustle, or The Indie Chicks, or Bitch Media, or Jezebel, etc. is these websites are the very antithesis of aggregate content (cough huff post cough); every single article is original and it’s got a pure, authentic, upbeat conversational tone. At it’s heart, it’s one big conversation about our mutual experiences as an intensely connected culture. I mean we’ve never been more connected as a people than we are today. Where am I going with this. Oh, I am super delighted to have written three articles for Bustle this month!

Hysterectomies.

Bad-ass pregnant women.

Vagina purses

A Hysterectomy Changed This 23-Year-Old’s Life

By now, you’ve heard that Angelina Jolie removed her ovaries and fallopian tubes in order to protect herself from developing cancer. Her announcement, published Tuesday in an op-ed in the New York Times, has helped to raise awareness about the choices a woman can take to manage the terms of her own health. But cancer prevention is just one reason a woman might remove her reproductive organs.

Take my friend, university student 23-year-old Kyra Yeo, who is about to undergo a hysterectomy. Unlike Jolie, she isn’t taking precautionary measures to prevent cancer. Yeo is getting the surgery because she suffers from a painful disorder called endometriosis, a disease which causes uterine tissue to grow outside of the uterus.

KEEP READING at BUSTLE.com

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